Lenovo and Formula E will use AI and advanced computing to test ways in which live broadcast production can be streamlined and how more immersive fan experiences can be created on a global scale. The work builds on Lenovo’s growing track record of helping sports organisations get more out of their technology, and on Formula E’s reputation as a Championship willing to experiment in the most demanding live environments in sport.
The collaboration will showcase how Formula E is applying AI to manage complex real-time broadcast environments, improve onboard video performance, and deliver richer storytelling for audiences worldwide. The partnership also builds on Lenovo’s growing expertise in delivering advanced technology solutions across global sport.
As the world’s first all-electric FIA World Championship, Formula E operates in a varied environment where technologies must perform in real time across live racing, multiple onboard cameras, global broadcast feeds, and high-volume data streams. This makes it a uniquely demanding environment to apply AI-driven solutions across broadcast production and real-time event operations.
The collaboration includes three proof-of-concept deployments designed to demonstrate how these challenges can be addressed in a real-world sporting environment:
- Immersive Connection: Bringing Formula E’s growing fan base closer to the action through an AI-powered digital human experience enabled by Lenovo’s xIQ agent platform, creating more natural interaction, personalised and tailored engagements, and deeper immersion for fans.
- AI Video Optimisation: Helping Formula E improve the consistency and quality of onboard race footage through AI-driven real-time colour balancing across the 10 onboard cameras on each Formula E car.
- AI AR Broadcast: Delivering more dynamic, data-driven storytelling through AI-powered augmented reality graphics integrated into live broadcasts for Formula E’s global cumulative TV audience of 561M.
From managing increasing volumes of data to delivering seamless global broadcasts, Formula E continues to push the boundaries of what modern sports organisations require from their technology environments. This collaboration shows how these challenges can be addressed in practice, using AI to drive both operational efficiency and fan engagement at scale.