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Google Cloud

Google Cloud has created a multi-year technology partnership with Formula E, and set a goal to leverage Google Cloud technologies, to help drive powerful on-and off-track performance in the ABB FIA Formula E World Championship.

Formula E and Google Cloud will build on a relationship that began last summer with NEOM McLaren Formula E Team driver, Jake Hughes, setting a new indoor land speed Guinness World Record of 218.7km/h. The record was underpinned by a Google Cloud-developed gen AI ‘DriverBot’ for GENBETA, Formula E’s race car development programme. ‘DriverBot’ harnessed real-time data from the car, alongside historic race data, to help Hughes and his engineers smash the existing indoor land speed world record by more than 50 km/h.

Formula E and Google Cloud will explore three core areas:

  1. New Technologies in Sporting Development: Harnessing advanced data analytics and generative AI through Google Cloud's data streaming and processing tools in the pioneering GENBETA Programme.
  2. Accelerating Fanbase Growth: Using Google Cloud technologies to analyse massive datasets of fan behaviour, preferences, and demographics to create highly tailored marketing campaigns.
  3. Supporting Formula E's Sustainability Leadership: Scaling access to Formula E’s Girls on Track Programme designed to build pathways into motorsport for young women.