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CUPRA announced as Founding and Title Partner of Madrid E-Prix

NEWS 06 Feb 2026 3 Mins

Formula E and CUPRA today announced a major, strategic partnership designating the innovative Spanish performance brand as the Title and Founding Partner of the 2026 Madrid E-Prix, set to take place at the historic Circuito de Madrid Jarama-RACE on Saturday, March 21, 2026.

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As Title and Founding Partner, CUPRA will integrate into the race experience through a comprehensive suite of rights designed to engage fans both at the track and globally.

Key activations will include high-impact trackside branding, immersive AR broadcast integration, and a dedicated presence within the Fan Village. Furthermore, the partnership includes a race suite and the option to supply official course and electric laps vehicles, plus opportunities to showcase the highly anticipated all-electric CUPRA Raval.

CUPRA’s role in helping bring the ABB FIA Formula E World Championship to Madrid strengthens the brand’s mission to make electric mobility more visible, exciting and accessible for a wider audience in Spain.

As the world’s leading electric single-seater championship, present in the United States, Brazil, China, Japan and other global motorsport capitals, Formula E’s arrival in Madrid marks Spain’s entry into an elite group of European hosts alongside Monaco, Berlin and London.

Set to make its official world premiere and market launch in 2026, the CUPRA Raval will be a pivotal model for both CUPRA and the Volkswagen Group. It is the first vehicle in the new Electric Compact Car family that includes four models designed to make electric mobility more accessible and popular across Europe.

Alberto Longo, Co-Founder and Chief Championship Officer, Formula E, said: “Spain’s love for motorsports and racing tradition have been decisive in choosing Madrid as one of the locations for the 2026 ABB FIA Formula E World Championship.

"CUPRA’s support has been fundamental and having them on board as the Official Title and Founding Partner of the Madrid E-Prix amplifies our commitment to bringing world-class racing to the capital city for the first time.”

Markus Haupt, CEO of CUPRA, said: “The arrival of Formula E in Madrid represents a new benchmark for Spain. Together with Comunidad de Madrid and Formula E, we are bringing the thrill and emotion of the world’s most exciting electric racing competition to a broader audience,” said Markus Haupt, CEO of CUPRA.

“This is another step in our mission to push electrification at every level, from the streets to the racetrack. It is also a key moment for our brand and for the CUPRA KIRO racing team. We are ambitious: we want to keep winning and we want Spain to embrace electric mobility, and we are convinced that adding Madrid to the Formula E calendar will help us achieve both,” he added.

Carmelo Sanz, RACE President and FIA Vice President said: “CUPRA’s commitment to Formula E at the Madrid Jarama-RACE Circuit strengthens the link between innovation and real-world experience, bringing advanced mobility solutions born in competition closer to the public and into people’s everyday lives, at a modernised circuit ready for the challenges of tomorrow.

"Ultimately, Jarama today stands as the clearest example of how motorsport can honour its history while at the same time leading the way towards more sustainable and responsible mobility.”

SCHEDULE: Where, when and how to watch or stream the 2026 Jeddah E-Prix, Rounds 4 and 5

Saudi Arabia has been a staple of the Formula E calendar since Season 5, and found a new home at the Jeddah Corniche Circuit last season. The double-header weekend promises plenty of action and the return of PIT BOOST, all whilst racing under the lights at night over February 13 and 14.

Free Practice 1: Thursday 12 February, 20:00 local/17:00 UTC
Free Practice 2: Friday 13 February, 13:30 local/10:30 UTC
Qualifying: Friday 13 February, 15:40 local/12:40 UTC
Race: Friday 13 February, 20:05 local/17:05 UTC

Free Practice 3: Saturday 14 February, 13:30 local/10:30 UTC
Qualifying: Saturday 14 February, 15:40 local/12:40 UTC
Race: Saturday 15 February, 20:05 local/17:05 UTC

View the full schedule in your time zone and check the broadcaster listings or tap the Ways to Watch button above to find out where to watch all the racing action where you live.

Formula E’s Evo Sessions return in Jeddah

The world’s biggest creators. The world’s fastest electric race car. EVO Sessions is back. After a legendary Season 11, we're taking the spectacle to the Jeddah Corniche Circuit. Don’t miss the next generation of drivers as they take on the GEN3 Evo — streaming live on YouTube, February 15.

Follow the race LIVE on web and in the Formula E app!

Follow all the action on-track as it happens in the Race Centre.

Keep across Live Timing – which includes a real-time interactive track map and the ability to follow your favourite driver during every session of every E-Prix – plus highlights, detailed session reports, exclusive interviews, all the standings and results as well as data, insight and reaction from trackside.

LIVE: Follow every lap live, with reaction and coverage at fiaformulae.com/live

Additionally, Formula E’s social media channels, website, and app will provide session reports, exclusive interviews, and behind-the-scenes insights from trackside during the five-day event.