Inside Formula E with Sporting Manager Emily Holloway

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Inside Formula E with Sporting Manager Emily Holloway

From providing up-to-the-minute information for race planning and execution to managing track activity schedules and procedures, Emily is a vital link in the Formula E ecosystem.

Emily Holloway 1

Full Name and Job Title: Emily Holloway - Sporting Manager

Emily Holloway

Introduction to Job Role:

Emily Holloway's role as a Sporting Manager in Formula E is at the heart of race execution. She ensures seamless communication and coordination between teams, drivers, and internal departments. From providing up-to-the-minute information for race planning and execution to managing track activity schedules and procedures, Emily is a vital link in the Formula E ecosystem. On race weekends, she takes a central position in Race Control, overseeing track safety, recovery operations, and ensuring the smooth running of all track activities.

Journey into Motorsport:

Emily's path to motorsport began with a desire for travel and a passion for sports. Transitioning from a fixed stadium role in rugby, she leveraged her commercial and hospitality expertise to join a Formula 1 hospitality team. This pivotal step led her to Formula E's catering team, where she spent time exploring various roles and ultimately found her calling in the Sporting team.

Passion and Achievements:

"The camaraderie and shared dedication are what I love most about my job," Emily shares. "Motorsport can be demanding, but we always pull together."

Her proudest achievement is the successful execution of the Rome E-Prix in Season 4. In just four weeks, she managed the seamless delivery of hospitality across nine race suites, accommodating 1300 guests, despite the challenges of minimal sleep and high pressure. The overwhelming positive feedback at the end of the weekend made it all worthwhile.

Advice for Aspiring Women in Motorsport:

Emily's advice for young women looking to enter the sport is clear: "Network and connect."

She emphasizes the importance of reaching out on LinkedIn or social media, meeting for coffee, and starting conversations with teams you admire.

"Don't be afraid to put yourself out there," she advises. "Your enthusiasm and can-do attitude will make you stand out. And always be prepared to go the extra mile."

Girls on Track

Girls on Track is a true 360° project committed to empowering young women, breaking barriers, and promoting gender equality in an innovative, engaging, and positive manner. The programme aims to be a driving force behind women's participation in motorsport, offering participants the tools, experience, and opportunities to explore career prospects in this traditionally male-dominated field.

 

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