15 Feb 21

Jaguar to become all-electric brand from 2025

Jaguar will produce only all-electric vehicles from 2025, forming the core of its strategy to reimagine the future of luxury cars.

Jaguar will make the switch to becoming an electric-only brand from 2025 with a focus on the high-end premium car market. The company is developing an all-new pure-battery-electric platform that its forthcoming range will be based upon, which will be unveiled at a later date.

Jaguar Land Rover CEO Thierry Bollore has also outlined the British manufacturer's target of becoming a net zero carbon business by 2039, with its shift to electric vehicles central to this goal.

READ MORE: Jaguar Racing's Season 7 line-up

Bollore outlined a "dramatic" transformation for Jaguar via its 'Reimagine' strategy, which will see its manufacturing process consolidated to allow the firm to “establish new benchmark standards in efficient scale and quality for the luxury sector" and “take a new luxurious position in the market to realise Jaguar's unique potential not just for customers but the business as a whole”.

Jaguar's first foray into BEVs, and currently its only electric car, the I-PACE electric SUV has been in production since 2018 and is a multi-award winner - to the tune of 62 international accolades in all - having secured the European Car of the Year, and World Car of the Year awards in 2019, whilst also being recognised as the winner of the Best Design and Best Green Car categories. 

Race track to road

The Jaguar I-PACE eTrophy ran alongside the ABB FIA Formula E Championship from 2018 as a one-make support series, with Jaguar and its Special Vehicle Operations department preparing the cars for competition.

After its inaugural season came to a conclusion in New York City, the British carmaker wasted no time in transitioning its race learnings to the road.

Jaguar managed to increase the car's range over-the-air by some 20km thanks to software improvements brought about through competition on Formula E's city street circuits.  

The manufacturer continues to build upon its vast banks of EV know-how with Jaguar Racing, having been a race-winning force in Formula E since the team's debut 2016/17 campaign.

For Formula E's first season as an FIA World Championship, Brit Sam Bird joins Mitch Evans - with the team striving to secure a maiden Formula E title in 2020/21. Jaguar Racing Team Director James Barclay says the goal for Season 7 is to push for points, podiums and wins.

“Season 7 is a very exciting year for Jaguar Racing and for Formula E," he said. "It’s the first season Formula E boasts FIA World Championship status and is Jaguar Racing’s fifth season in the world’s fastest-growing global motorsport. The team has worked harder than ever to create the most efficient, state-of-the-art race car."

Formula E

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