Geox - the main sponsor of American ABB FIA Formula E outfit Dragon - will take the title sponsorship of the second edition of the Rome E-Prix on Saturday, April 13.
With both Italian brand Geox and the Championship aligned on technical innovation and sustainable development, the race in Rome will highlight the companies commitment to the street racing series as all 22 cars and drivers battle for the win in Rome's EUR district.
Since Geox joined forces with the Dragon racing team in December 2018, Geox has continued to supply Dragon drivers Jose Maria Lopez, Maximillian Gunther and Felipe Nasr, alongside the other team members with footwear and clothing for the team's 2018/19 season campaign.
Geox’s Rome stores will be promoting the Formula E action through special shop windows dedicated to sustainability, innovation and technology between April 6 and 14. At the same time, the Geox Dragon Gen2 car will be on display in front of the GEOX store situated in the Porta di Roma shopping arcade, with a special racing simulator set up at the Via-del-Corso store between 12th and 14th April, giving shoppers the chance to experience the thrill of Formula E.