Fans of the ABB FIA Formula E World Championship will have even more ways to watch the 2021 Heineken® London E-Prix in the UK, thanks to the addition of live, free-to-air coverage on Channel 4.
Channel 4 will provide a free-to-air coverage for fans in the United Kingdom on Formula E's return to London for a first E-Prix in the city since 2016's visit to Battersea Park.
Fronted by Vernon Kay, both London races will be shown live on Channel 4, as well as available via its on-demand streaming platform All4.
DON'T MISS A MINUTE: Sync your calendar and get ready for the Heineken London E-Prix
"There’s nothing that quite beats the atmosphere of your home race and with seven British drivers to cheer on, the UK fans are going to love tuning in for this amazing weekend of racing," says Vernon.
Formula E's on-screen team: Jack Nicholls, Nicki Shields, Dario Franchitti and Vernon Kay
"London is the penultimate event in the calendar so it is going to be all to play for. Fans can be sure of close, unpredictable racing on what is set to be a spectacular and unique track.”
Taking place on July 24 & 25 at ExCeL London using the world’s first indoor/outdoor track, the races will receive over four hours of coverage over the weekend with extensive build-up and post-race analysis.
The event marks the return of racing to the capital after five years and the first major event to take place at ExCel London since the venue reopened after supporting the capital as an NHS Nightingale Hospital during the pandemic.
“It is great news for Formula E to be shown live on Channel 4 for such a key race on the world championship calendar," adds Drivers' standings leader Sam Bird.
"This is the first time in five years we’ve raced in London – the first time in 17 years for Jaguar – and terrestrial TV plays a key role to put our sport into the homes across the UK at a milestone moment.
"The ExCeL track looks like it should put on an entertaining race for the fans as it’s the first indoor and outdoor circuit, offering something truly unique. I hope the country tunes in to enjoy the close racing and watch Jaguar Racing pushing for a podium on home soil.”
“We are pleased to add Channel 4 to our ever-growing line-up of media partners," adds Formula E's Chief Media Officer Aarti Dabas. "The UK is a key market for Formula E but more importantly, we wanted to provide our growing UK fanbase and potential new fans with easy access to watch and engage with the live coverage of their home races.
"Channel 4 is one of UK’s most progressive free-to-air channels and this partnership for the London races provides both Formula E and Channel 4 to engage with progressive motorsports fans and new audiences.”
Published on 16th July 2021