Leading Swiss private banking group Julius Baer has today announced its continued partnership with Formula E, extending their long-standing affiliation as exclusive Global Partner until the end of the 2022/23 season.
The partnership extension, two years ahead of the next renewal, shows Julius Baer’s strong commitment to the ABB FIA Formula E Championship and what the series stands for - with a shared vision and mutual values to move towards a cleaner future, faster.
Julius Baer joined Formula E at the very beginning, announcing the partnership ahead of the first-ever E-Prix in Beijing around the Olympic Park and iconic Bird’s Nest stadium in 2014.
“We are excited to further extend our global partnership with Formula E, demonstrating our ongoing commitment and reliability as a trusted partner," said Philipp Rickenbacher, Chief Executive Officer of Julius Baer.
"Julius Baer played a significant role in the ground-breaking start of the series and we continue to support it now that it has successfully evolved into an indispensable championship.
"With its unique approach and mission to foster innovation towards more sustainable mobility, it reflects the spirit of the times and is attracting ever more interest worldwide.”
Over a series of five successive seasons, Julius Baer has activated at each event along with trackside branding and putting their name to Julius Baer pole position, with the fastest driver in qualifying receiving three bonus points.
“It is instrumental when building the foundations of a sport and growing a fan base for the future to forge successful long-lasting relationships with partners who believe in the brand and share the same values," said Formula E CEO Jamie Reigle.
"That is why we are delighted to extend our partnership with Julius Baer for a further two seasons, until the end of the 2022/23 season.
"Julius Baer got behind Formula E’s vision from the beginning, even before turning a wheel in Beijing in the first season, and we very much look forward to building on our shared successes together.”
The exciting new season of the ABB FIA Formula E Championship commences in Diriyah today and to find out who will start on Julius Baer pole position for the first race, click here.