10 May 16

Babcock secures multi-platform television distribution deal with Formula E

Babcock International Group has been appointed as the multi-platform television distribution partner to the FIA Formula E Championship.

Coverage of all international races in the world's first fully-electric racing series is now distributed live to more than 65 broadcasters around the globe. To maximise audience reach Babcock is simultaneously live streaming the championship to connected devices such as smart TVs and Apps on mobile phones, tablets and computers.

Babcock's distribution of multiple camera feeds to the App allows fans to view races from any car as well as from many key locations along the race track. All the feeds include real-time synchronised data making Formula E the world's leading sport in terms of a customised viewing experience.

Ali Russell, Director of Media at Formula E, said: "Formula E is a ground-breaking global electric single-seater championship - a fusion of engineering, technology, sport, science, design, music and entertainment. From the inaugural season, it was extremely important that we engaged with trusted partners who could exhibit innovation, collaboration, enthusiasm and value - all underpinned by tangible experience. Babcock provides all of these qualities, along with an ethos of 'going the extra mile'. We continue to value them as trusted technology partner."

Dave Travis, Director of Technology and Products for Babcock’s, Media Services business, said: "Babcock has a team of multi-platform OTT broadcast specialists travelling the world with Formula E. Our technology independence allows us to create a unique solution at each race using satellite, fibre and our own internet cloud delivery platform. We have provided Formula E with broadcast distribution services from the very first race of the inaugural season, and our services have grown dramatically to meet the ambitions of Formula E, broadcasters and platforms.”