Formula E and UNICEF launch Take a Breath campaign

Formula E and UNICEF have today launched a campaign and short film, Take a Breath, featuring Actor and UNICEF Ambassador Tom Hiddleston.

With two billion children living in areas where air pollution levels exceed World Health Organisation standards, the electric racing series and its charity partner, UNICEF, has dedicated a campaign to highlighting the impact that air pollution has on children to raise awareness and drive action to improve it.

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Discussing the campaign, Actor and UNICEF Ambassador Tom Hiddleston said: “Air is life and must be protected for our children. A global generation of children will grow up in a world made more dangerous and uncertain because of our changing climate. Formula E and UNICEF have come together to create Take a Breath, a short film that aims to raise awareness and highlight the importance of clean air, in order to make a better, safer world for every child.”

UNICEF: Take a Breath

Formula E’s Director of Sustainability, Julia Palle says: “Take a Breath is fundamental in raising awareness of air pollution and ways we can all act to reduce it,” and adds, “With over seven million premature deaths attributed to polluted air annually, more education and action is needed so we can all live in a cleaner and safer environment. Children are the least responsible for climate change and yet they will bear the greatest burden of its impact.

“Formula E was founded to drive e-mobility development and reduce emissions, and impactful partnerships and campaigns sit at the heart of our work in delivering sustainable change. As the first global sporting organisation to partner with UNICEF, we are helping create a cleaner, safer and more sustainable environment where children and future generations can thrive.”