Formula E and Heron Preston previewed a brand new creative partnership at ComplexCon last weekend, showcasing the ambition to shape the future of motorsport fashion through turning recovered materials into desirable design.
READ MORE: Heron Preston and Formula E partner to rethink motorsport fashion
Attendees had the opportunity to take a first look at the exciting new partnership at ComplexCon Los Angeles through an exploration of eX-Ray materials, alongside a GEN4 car featuring an exclusive Preston-designed livery.
eX-Ray is Heron Preston’s concept for looking at every element of a product with “X-ray vision”, from the materials and how they are made to the people and processes behind them. Rather than simply selecting existing fabrics, eX-Ray takes a more considered approach to how materials are developed and used. For the Formula E preview, this means using recycled cotton made from pre-consumer factory off-cuts and production scraps, which are sorted, shredded and re-spun into new yarn before being developed into a heavyweight, tightly woven fabric.
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