Mahindra Racing unveils Season 8 challenger

Mahindra Racing has taken the covers off its M7Electro set to challenge for the 2021/22 ABB FIA Formula E World Championship, with Alexander Sims and Oliver Rowland at the wheel.

The Anglo-Indian outfit unveiled its new car with a refreshed identity at the new ZF factory in Birmingham, UK. Team principal Dilbagh Gill, drivers Alexander Sims and Oliver Rowland - a new signing for Season 8 from Nissan e.dams - were joined by Mahindra & Mahindra's chief customer and brand officer Asha Kharga at the event.

“The new dynamic Mahindra wordmark reflects the sleeker, more tech-focused Mahindra of today," said Kharga. "The new 'Born EV' logo is electric-in-motion, it feels like a force of red and silver energy passed by in high-speed. It reflects our focus and commitment to the electric revolution. By sporting the new identity, the race team has become the first of Mahindra companies to be adorned with the new brand identity elements.”

Race to Road

Mahindra’s design division, Mahindra Advanced Design Europe (M.A.D.E.) has been instrumental in creating the ‘Born EV’ platform. Mahindra Racing is accelerating Mahindra’s global EV vision by bringing knowledge and technology from competition at the pinnacle of electric motorsport to its road vehicles in its ‘Race to Road’ technology programme.

The M7Electro will again utilise a ZF powertrain, with dedicated e-Transmission fluid developed by Shell. These technical partnerships debuted during Season 7 and saw the team achieve a memerable race victory in London, alongside four podiums, nine Super Pole appearances and one Julius Baer Pole Position.

Dilbagh Gill, CEO and team principal, Mahindra Racing said, “On the cusp of a new season, we are thrilled to reveal our new race car and are honoured to be unveiling the new Mahindra & Mahindra Born EV wordmark and logo.

"We head into our eighth year of competition reinvigorated and working hand in hand to maximise our package with the fantastic partners we have."

Off-track, Nick Heidfeld steps away from his previous position as test and reserve driver but retains his role as special advisor to Mahindra Racing. Jordan King continues for a second year as development driver.

Leading the charge

Mahindra Racing continues to head the way in its sustainability credentials, with the announcement that is has received ISO 14001:2015 certification, which sets the requirements for an environmental management system. This helps organisations improve their environmental performance through more efficient use of resources and reduction of waste.