Jaguar Land Rover has signed a new global ambassador – Noodle – the Japanese guitarist and founder member of virtual British band Gorillaz.
The announcement underlines the company’s commitment to addressing the skills gap that manufacturing is facing worldwide.
Fiona Pargeter, Global PR Communications Director, Jaguar Land Rover said: “By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone.It is our responsibility to change this future by inspiring young people.
“Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspiremillions of young people to help invent the future.”
Noodle will help to highlight how Jaguar Racing’s involvement in Formula E will create opportunities to get involved and be a part of the biggest change the car industry has ever seen.
Talking about her new role as part of the Jaguar Racing team, Noodle said: “The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world!”