Maserati MSG Racing launches 'SEVENTEEN' sustainability campaign

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Maserati MSG Racing launches 'SEVENTEEN' sustainability campaign

Maserati MSG Racing has announced its sustainability initiative, SEVENTEEN, inspired and directed by the UN's Sustainable Development Goals.


SEVENTEEN is strategically designed to drive positive change throughout the 2023/24 ABB FIA Formula E World Championship. Aligning with the United Nation’s 17 Sustainable Development Goals, SEVENTEEN unites a global vision for sustainable progress with Maserati MSG Racing’s own commitment to improving equality, diversity, and inclusion in World Championship motorsport.As one of Formula E’s founding teams, Maserati MSG Racing has a long-standing commitment to competing in pursuit of a better tomorrow, and in 2020 became the first team to show support for the FIA’s Purpose Driven inclusivity campaign before breaking new ground in 2021 by becoming the first team in the series to raise awareness around LGBTQ+ inclusion in motorsport.

As part of SEVENTEEN, Maserati MSG Racing will connect with local teenagers impacted by climate change and innovation projects at race locations throughout the season to highlight local issues and incredible causes, while educating motorsport’s global audience about the urgency of change.

SEVENTEEN kicked off at Formula E’s season-opening 2024 Hankook Mexico City E-Prix, where the team, after strategically selecting targets which aligned with and highlight local issues, focused on the UN’s 3rd goal – Good Health and Well-Being.

The initiative can be followed across the Maserati MSG Racing’s website and social media channels, as the team takes the next step in its mission to generate positive, lasting change through the platform of motorsport.

“As a team, we’re committed to advancing sustainable human progress, and as part of racing in Formula E, we have a responsibility to leave a positive legacy in each location we race," said Scott Swid, Chairman & Managing Partner, Maserati MSG Racing.

"From our perspective, it’s clear that our audience feels the same way – we’ve seen how passionate they are about the environment, our sport, and our vision, and SEVENTEEN is another step forward in our mission to leave the world in a better state that we found it. We’re looking forward to sharing what will surely be an educational, rewarding, and life-changing journey.

“Part of our mission as a championship is to drive action for the series to lead by example on sustainability and embark its ecosystem as well as its audiences on this race with no finish line," added Julia Pallé, Vice President, Sustainability, Formula E.

"Maserati MSG Racing has had strong form over the past five years for breaking new ground when it comes to raising awareness around social causes and human rights issues. Its new initiative SEVENTEEN is a fantastic natural extension of this progressive work for them and one that will have real impact.

"We’re delighted to see a team use its unique platform and visibility to promote the UNs Sustainability Development Goals and can't wait to support them and see the programme develop throughout the season – together we can make an even greater impact for good.”