DS PENSKE has kicked off the Season 10 livery unveils with even more gold than ever before.
“Unveiling the new livery is a very exciting moment because it marks the official start of a new adventure, a new challenge and a new season,” says Eugenio Franzetti, Director of DS Performance.
"We're starting Season 10 with a new-look DS E-TENSE FE23, which is even better looking than last year's car. It's not only more beautiful, but also more visible - that's what motorsport is all about."
The team's had a black and gold look since the TECHEETAH link-up, and this year, they've switched up the black and gold sections of the car compared to what we saw last year.
“It's a clear and dramatic evolution on last year’s design we wanted to make the lines of the car fit even better with the exciting shapes of the GEN3,” said Sean Bull, Head of Design at DS PENSKE. “We're extremely proud of this design and the combination of working closely with the team and DS Automobiles, we believe we have improved upon perfection.”
"The new livery launch kicks off the start of the season and ignites everyone’s passion and desire to go out and give 110%," adds team boss Jay Penske. "I think this design, like the team is a great example of how we never stop moving forward, we never settle.
"It would be easy to run the same livery as we did in Season 9, but that’s not our approach and never has been. The livery like the team gets better every year. I’m looking forward to a very solid, productive and competitive pre-season testing in Valencia followed by a run at the championship starting in Mexico City."
Turning over a new leaf
Penske, and the drivers, are keen the new season brings a step up in performance befitting the multiple Drivers' and Teams' champions. The start of the GEN3 era was tough, with Porsche and Jaguar power reigning supreme, but the work's been relentless in driving a turnaround for Season 10.
"Unveiling the new look of the car is always an exciting time of year for the team and I share everyone’s enthusiasm," says double champion Jean-Eric Vergne.
"This livery is undoubtedly more modern, more golden. Most importantly It is a checkpoint in the pre-season calendar, we are two weeks away from the official test days in Valencia, the whole team has been preparing very hard for this event and I can’t just wait to get started!"
"I like this new livery, it looks fast and aggressive!" adds Season 8 champion Stoffel Vandoorne. "We head into a new season and our ultimate goal is to deliver strong performances and return to points-paying finishes.
"Racing at the front requires resilience, hard work and determination, I will leave no stone unturned in the chase for every millisecond and get our black and gold car back in front!"