Michaella Snoeck to join Formula E as Chief Media Officer
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Michaella Snoeck to join Formula E as Chief Media Officer

NEWS 2 Mins

Formula E has today announced that it has appointed Michaella Snoeck to the role of Chief Media Officer, effective January 2026

GEN3 Evo

Michaella joins Formula E after more than an eight-year tenure at Formula 1, six of which as Head of Media Rights, where she led the broadcast and distribution strategy, negotiating multimillion-dollar rights agreements, developing strategic partnerships, and expanding distribution footprints across international markets. Prior to that, Snoeck held roles at World Rugby, and with ESPN, working on the 2012 Olympics during her time there. 

Michaella is a recognised industry leader and in her new role as Chief Media Officer at Formula E, Snoeck will be responsible for continuing to drive Formula E’s global growth, bringing the sport to more fans than ever before, and expanding its current fan base of over 422 million worldwide.

Michaella Snoeck HERO

Leaving the business in January is Jonathan Salt, who currently holds the position of VP, Media. Since joining Formula E more than five years ago, Salt has played an important role in shaping the company’s media strategy, where today he leads Formula E’s Broadcast and Media Rights function. Salt leaves to pursue a new opportunity with the English Premier League.

Jeff Dodds, CEO, Formula E, said: “I’m delighted to welcome Michaella to the Formula E team. Michaella joins us with a proven history in elite sports including Formula 1, World Rugby and the Olympics, and her experience in leading high-impact media strategies will be pivotal as we enter our next phase of growth. Michaella is widely recognised as an industry leader, and we are thrilled to have her join the team. 

“At the same time, I want to express my thanks to Jonathan for a fantastic five-year tenure and wish him all the very best for his exciting opportunity with the Premier League.”

Michaella Snoeck, said: “I’m delighted to be joining Formula E as Chief Media Officer. What drew me to this championship is its unique mix of innovation and purpose, and a belief that sport can push boundaries and create real impact. 

“Having worked across media rights and broadcast for many years, I am honoured and excited to work with Jeff and the team as well as the roster of partners, to ensure we amplify Formula E’s story, grow its global reach and welcome even more fans into a vibrant, passionate community that is redefining motorsport for the next generation.”

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