Formula E welcomes Tiziana di Gioia as Chief Revenue Officer

Join Formula E

Sign in or create your Formula E account

It's quick, easy and free to sign up

You'll get access to:

  • Helmet

    News. Analysis. Exclusive Features

  • Schedule

    Priority Booking. Early Bird Pricing

  • Trophy

    Competitions. Discounts. Experiences

  • Podium

    Predict. Vote. Win.


You will need to sign in or create a Formula E account.

Formula E welcomes Tiziana di Gioia as Chief Revenue Officer

Formula E is pleased to announce the appointment of Tiziana di Gioia in the new role of Chief Revenue Officer, a move that strengthens the commercial and business strategy of the championship as it begins Season 10 on Saturday, 13 January, with the Hankook Mexico City E-Prix.


With more than 15 years’ experience in sports marketing and commercial strategy, Di Gioia brings a wealth of knowledge and expertise to the role. Her career includes impactful tenures at Juventus FC, Scuderia Ferrari F1, and Under Armour, where she excelled in driving revenue growth and establishing key partnerships.

Jeff Dodds, Chief Executive Officer, Formula E, said:  “I am excited to welcome Tiziana Di Gioia to the Executive leadership team here at Formula E as we build on the strong growth momentum for the sport. Tiziana’s proven track record in delivering results and her innovative approach to partnerships will be instrumental in driving forward our commercial strategy. Tiziana’s passion for sport, which she has dedicated her entire career to, will be a great asset to our team as we capitalise on the huge interest from a range of brands and businesses who want to become part of Formula E’s success story.”

Starting on Monday, 8 January, Di Gioia's role will focus on enhancing Formula E's global revenue streams, developing strategic partnerships, and ensuring the championship continues to deliver unparalleled experiences for its growing fanbase. Her appointment underscores Formula E's commitment to innovation and sustainability, both on and off the track.

Tiziana Di Gioia, Chief Revenue Officer, Formula E, said: “I’m very excited to join Formula E, the pioneering future of motorsport, at such a pivotal time. I look forward to contributing to the growth and success of the series, ensuring we continue to offer thrilling racing experiences while championing sustainability. My lifelong love for sports will guide my efforts in making Formula E an even more exhilarating experience for fans.”

Di Gioia's leadership and strategic vision are expected to play a crucial role in shaping the future of Formula E as it continues to set new standards in electric motorsport and entertainment. Season 10 features debut races in Tokyo, Shanghai, and Misano in Italy before culminating in London in July.