Bernd Korber, Head of MINI, said: “We have already shown how well driving fun and electric mobility go together with the MINI Electric. However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility.
"This extreme version of the MINI Electric has been developed as the Safety Car in the Formula E, so is clearly not intended for use on public roads but it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”
Oliver Heilmer, Head of MINI Design, said: “The design is an exciting symbiosis of technical precision and emotion. Here, function dictates form, and many design elements have been shaped by technical considerations.