With Season 7 set to spark into life this week, Formula E has agreed a new media partnership with Italy’s largest pay television broadcaster - Sky Italia - offering up the opportunity grow the profile of the sport in a key European heartland.
The deal extends the World Championship’s presence in Italy, adding further TV coverage which builds on Formula E’s existing partnership with free-to-air broadcaster Mediaset, and ensures the country's passionate, knowledgable audience won't miss a minute.
Sky Italia will run comprehensive coverage of each race from the start of this season, including live coverage of all qualifying and race sessions, supported by year-round news and editorial content across Sky Sports 24 and Sky Sports digital platforms.
READ MORE: New layout unveiled for Rome E-Prix
Coverage will begin on Sky Sports Uno, with Formula E’s first races as an FIA World Championship in Diriyah, Saudi Arabia, on February 26 & 27, 2021.
Formula E’s third outing in Rome, staged in April, will follow - with the city signing up to host a round of the championship each year, through Season 11.
Aarti Dabas, Chief Media Officer of Formula E, said:“This new partnership with Sky Italia will add additional depth and breadth to Formula E’s coverage in Italy, in a nation renowned for its knowledge and passion for both mobility and motorsport. We look forward to working with Italy’s leading pay sports broadcaster from the season opening, inaugural night races in Diriyah this month."