The ABB FIA Formula E Championship and HUGO BOSS are expanding their existing collaboration by re-branding the premium hospitality suite - where VIPs and guests can enjoy a range of new offerings inside the BOSS | EMOTION CLUB.
Running in parallel with their designation as official apparel partner, HUGO BOSS will continue to dress Formula E staff, senior management and volunteers - as well as activating in the surroundings of the newly-named BOSS | EMOTION CLUB.
Guests inside the BOSS | EMOTION CLUB will be treated to a premium race day experience - set against the backdrop of iconic city skylines - alongside an array of high-end entertainment, fine dining and exclusive access to the stars of the show.
In addition to the new logo and change of name, there will be a bespoke ‘debossing station’ positioned inside the BOSS | EMOTION CLUB - where VIPs and guests can get personalised gifts, creating a lasting memory of their Formula E experience.
“Our partnership with HUGO BOSS is a unique blend of style and performance - dressing our hard-working staff and treating guests to an experience they’ll never forget inside the BOSS | EMOTION CLUB, said Alejandro Agag, Founder & CEO of Formula E.
"What better brand to team-up with than a renowned partner in our existing portfolio and a name synonymous with premium quality. As we’re ready and fully-charged for a new era of electric racing, VIPs and guests will be in pole position to watch the action unfold throughout the season.”