On 18:00 (CEST) on August 28, the ABB FIA Formula E Championship latest team, Porsche, will challenge the gaming world to unveil the marque's new Formula E car in a custom-created live video game, “Formula E Unlocked” on Twitch.
Lasting several hours, the game will see people from all over the world working together to guide both Porsche works drivers Neel Jani and Andre Lotterer through the Porsche premises in real-time, in a bid to reveal the car. The Twitch community will help both drivers overcome hurdles as well as complete puzzles and challenges throughout the event.
Designed as a joint project between Twitch - an online service and destination for multiplayer entertainment - and Porsche, the game is based on a live video production within the Porsche premises, making in-game launch the first reveal of its kind.