To kick off this collaboration, and in celebration of the theatrical release of DC Studios’ ‘Superman’, the Lola T001 driven by Zane Maloney and Lucas di Grassi will be wrapped in the iconic blue, red and yellow of Krypton’s superhero, with the famous Superman shield adorning the chassis.
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Maloney and di Grassi will also wear custom made race suits, resembling Superman’s own unique uniform as they set about seeking out some on-track heroics in Berlin this weekend.
Patrick Maitrot, GVP Global Sales at Warner Bros. Discovery, says: “Superman is one of the planet’s most legendary and much-loved characters. By teaming up with one of the most world’s most exciting motorsport events and leader in motorsport engineering and technology in Lola Cars, together we will channel superhero energy and push the Lola T001 to the peak of its powers in Berlin .
“Our suite of global brands and IP is unmatched and by harnessing our creative capabilities through a unique activation that celebrates the electrifying action of both brands, we will amplify the excitement of Formula E and Superman fans around the world ahead of the race and film release.”
"This partnership with Warner Brothers is a great milestone for Lola Cars, utilising the motorsport platform to create engaging content not only for our mutual benefit but also that of our sponsors," said Keith Smout, Chief Commercial Officer, Lola Cars. "It’s an example of how we can build partnerships that go beyond traditional models and generate added value to all parties.
“To kick off this collaboration with a celebration of a film centred around one of the most recognizable superheroes is a statement of the impactful activations we plan to implement together. This is a fantastic opportunity for not only Lola Cars and the team, but Formula E as a whole, to reach new audiences and build excitement around this growing sport.”
DC Studio heads Peter Safran and James Gunn are producing ‘Superman’, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster. ‘Superman’ is DC Studios’ first feature film to hit the big screen and is set to soar into theatres worldwide this summer from Warner Bros. Pictures.
Warner Bros. Discovery is the Home of the ABB FIA Formula E World Championship in Europe with exclusive coverage of every race in the UK on TNT Sports with streaming on discovery+, and on Eurosport and HBO Max across Europe, including exclusive coverage in the Nordics, Poland, Spain and Turkey.
SCHEDULE: Where, when and how to watch or stream the 2025 Hankook Berlin E-Prix Rounds 13 & 14
Free Practice 1: 16:00 local (14:00 UTC), Friday 11 July
Free Practice 2: 09:00, (07:00 UTC) Saturday 12 July
Qualifying: 11:20 (09:20 UTC), Saturday 12 July
Round 13: 16:00 (14:00 UTC), Saturday 12 July
Free Practice 3: 09:00, (07:00 UTC) Sunday 13 July
Qualifying: 11:20 (09:20 UTC), Sunday 13 July
Round 14: 16:00 (14:00 UTC), Sunday 13 July
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