The Public Investment Fund (PIF) has created a multi-year partnership, Electric 360, with Formula E, Extreme E and E1 to support the growth of electric motorsports and their role in advancing the future of electric mobility.
The partnership will draw together initiatives that underscore the power of electric motor sports to drive technological innovation, and revolutionize sustainable transport and future mobility – while leading the way in carbon reduction.
PIF is ranked by Global SWF as one of the top sovereign wealth funds in the world and number 1 in the Middle East for Sustainability among the top 100 sovereign wealth funds globally. The E360 collaboration is in line with PIF’s broader sponsorship platform, bringing to life the brand’s ambition with a focus on four pillars: inclusivity, sustainability, youth, and technology.
The partnership will also promote educational opportunities tied to the cutting-edge engineering of electric motor sports, as well as community, social programs and environmental stewardship.
With PIF as the sole principal partner to span all three series, this initiative will directly facilitate and accelerate the delivery of:
- PIF Electric 360 thought leadership events, bringing together leading industry experts with the brightest minds to drive sustainable mobility change;
- STEM initiatives globally to coincide with each championship series; and
Community apprenticeship programs with industry partners in each championship. - The partnership will support the mission-driven objectives of all three series by enhancing Formula E's proven race-to-road transfer model and reinforcing its position as the world’s most sustainable sport, enabling Extreme E to forge new frontiers and spearheading E1’s revolutionary drive around marine mobility.
This partnership not only benefits each championship in its own right, but also underlines the commitment of all parties to drive technological innovation and sustainable solutions.
