FIA Formula E Championship
The concept was initiated by FIA President Jean Todt as a means to demonstrate the potential of sustainable mobility. Inspired by this vision, Formula E CEO Alejandro Agag took the idea and created a global entertainment brand with motor racing at its heart.
To get this ambitious project off the ground required an enormous amount of effort, but by working with world-leading partners in the motorsport industry such as Williams, McLaren, Michelin and Dallara, and inspiring global blue chip brands such as DHL, Qualcomm and TAG Heuer to back the project, in under two years Formula E turned from a dream into reality.
When 20 all-electric racing cars lined up on the grid for the inaugural Beijing ePrix in September 2014, the cynics and the sceptics were confounded. With names like Senna, Prost and Piquet behind the wheel and teams such as Andretti, Audi Sport ABT, Renault and Virgin Racing and team owners like Leonardo DiCaprio, the championship attained a level of credibility to rival the best championships in the world.
With TV partners such as FOX Sports, ITV and TV Asahi, Formula E proved to be a big hit with the fans too. Over 190 million tuned in to watch the inaugural season across more than 100 countries around the world.
This reach was augmented by the championship’s social accounts. Through Facebook, Twitter, Instagram and YouTube, the series aspires to be the world’s leading digital sport. Central to this is FanBoost, the unique fan interaction concept that allows fans to vote for their favourite driver to receive an additional power boost in the race. This has inspired Formula E’s teams and drivers to reach out to their fans, creating a level of dialogue unrivalled in motorsport.
Through its partnership with Grabyo, Formula E shares near-live highlights of the crucial track action to its social followers within seconds, while 360-degree cameras give the fans an amazing insight into the world of a Formula E driver. Together with a choice of onboard cameras, live streaming of all track action and entertaining live text commentary, the championship gives its fans a truly immersive experience.
For season one, all the teams used the same car and powertrain. The cars remained the same for season two, but the powertrain technology has been opened up. Seven manufacturers have produced new motor, invertor and gearbox solutions, as Formula E inspires development in electric car technology.
But there’s more than just the racing. The Formula EJ has created a bespoke EDM soundtrack for the series that perfectly complements the action on track and creates a party atmosphere in between sessions.
In the eVillage, Formula E fans get to meet the drivers at the autograph session and are witness to the raw emotion of the podium ceremony, breaking down the barrier between drivers and fans that exists in traditional motorsport. The eVillage is also a place where our partners have created fun, interactive experiences that are not only engaging, but also raise awareness of sustainability and how we can all address the challenges of the future.
The quality of the at-race experience was enjoyed by 391,000 spectators during season one, while there have been an astonishing 4.7 billion mentions on social media thus far. A remarkable achievement for a series only just entering its second season.