China|24 Sep, 2015

The new generation of racing

Formula E has today launched its new creative campaign exactly one month before the Beijing ePrix, the opening round of the second season.

The campaign titled ‘The new generation of racing’ will see VCCP create artwork in conjunction with New Zealand-based illustrator Andrew Archer.

To download the official Beijing ePrix artwork click here

Each campaign will tell a unique story depicting each of the 10 race locations on the Formula E calendar.

Charles Davies, Global Head of Marketing at Formula E, said: “We’re delighted to be working in partnership with VCCP this coming season. Formula E is a global entertainment motorsports brand that has attracted a huge young following in its first season, and VCCP have beautifully captured our gaming-influenced sport experience!”

Michael Sugden, CEO of VCCP, adds: “We’re thrilled to be keeping such innovative and exciting company as Formula E. After one season Formula E has established itself as a major player in sport and entertainment. We’re delighted to be a very small part of that going forward.”