28 Sep 16

Stunning new look for Renault e.dams

Defending FIA Formula E Championship Teams’ and Drivers’ title winners Renault e.dams has unveiled its livery for season three of the all-electric city street racing series.

Featuring a vivid blue colour with flashes of bright yellow, the Renault Z.E.16 will make its public debut on the Renault stand at the Paris Motorshow tomorrow, where it takes pride of place alongside the Renault Sport Formula One Team R.S.16 racer.

Renault Sport Racing managing director, Cyril Abiteboul said: “The choice of the vivid blue colour for the Renault Z.E.16 firmly anchors the Renault e.dams team within the Renault and Renault Z.E brands. We worked hand-in-hand with the design department of Renault to create visual synergies. Blue is the stand-out colour for the Renault Z.E range, so it was a logical choice to make the Formula E car reflect this.

“Additionally, when you see the Formula E and Formula 1 cars together, the crossover points are notable. Both feature the colours in matt with the reflective flashes of the accent colours. Both also incorporate the monotone diamond logo we have put at the heart of the Renault brand this year. Our sponsors also agreed to use monotone logos which results in a pure, elegant livery and very legible branding.

“At the start of the year we stated we wanted to promote Renault via the halo effect of Renault Sport Racing and we are steadily moving towards a cohesive identity in different disciplines. Through this, we hope that Renault will become instantly recognisable for fans and the public.’

Alain Prost, senior team manager for Renault e.dams, commented: “I’m pleased to finally launch our 2016/17 colours that we will use to defend both titles. Our aims are the same as the past two years: to win the Teams’ and the Drivers’ championships. We have a good operational team and a good partner in Renault, who brings strong technical support. We also have two strong drivers that are very complementary. In all areas there is co-operation and cohesion, which is incredibly important. It is a real credit to everyone, and our motivation is as high as ever, even though the challenge before us will be very tough.”

Jean-Paul Driot, senior team manager for Renault e.dams, added: “The new Renault Z.E.16 car looks very good and we are looking forward to getting going again in what looks to be a very strong series yet again. We have to put everything we learnt into practice to achieve what we want to do this year. The objective is the same as usual – to win both championships, win races and to get the maximum amount of points possible.”

The new livery features the logo of HP, which becomes the team’s new official technology partner. Richard Mille remains the team’s official partner for premium time pieces. The 8JS logo confirms the innovative clothing company remains the team’s clothing partner of choice. Finally, LEMO Connectors remain official partner of the Renault e.dams team.