Mediaset in Spain, the country’s largest television network, has acquired the exclusive broadcasting rights for the 2014/2015 FIA Formula E Championship.
Beginning in two days’ time in Beijing, Formula E is the FIA’s new fully-electric single-seater championship designed to appeal to a new generation of motorsport fans. The opening race takes place on a street circuit around the city’s Olympic ‘Bird’s Nest’ Stadium, using cars capable of speeds in excess of 150mph (225kph). Its 10 teams feature some of the leading international names in motorsport including Alain Prost and Michael Andretti, whilst its top driver line-up includes the likes of Jarno Trulli, Sebastien Buemi and Spaniards Jaime Alguersuari and Oriol Servia.
The race – the Beijing ePrix – will be broadcast live and in full on Saturday 13 September with the veteran director of the Telecinco programme ’Mas que coches’ Gonzalo Serrano providing the race commentator.
Mediaset’s Gonzalo Serrano said: “In my opinion Formula E is a 21st century championship that gives birth to a different kind of racing, focusing on sustainability and technology. The races will be held on temporary street tracks in some of the most important cities in the world. We will have highlights in ‘Mas que coches GT’ and in ‘Mas que coches’, with all the information about the series.”
Ali Russell, Director of Media at Formula E, added: “With two Spanish drivers competing in the series, Spain is a key market for us and we’re delighted to be able to announce this deal today. Despite being just under two days to go, we still have further deals to announce alongside our growing list of confirmed rights holders.”
Published on 11th September 2014