Under the agreement, Feastables exclusively becomes the Official Snacking Provider of the ABB FIA Formula E World Championship in a multi-season partnership, activating across digital platforms, live events, and retail integrations.
The collaboration marks Feastables’ first-ever major motorsport partnership and further reinforces Formula E’s strategy of aligning with innovative, sustainability-minded brands that resonate with youth, digital-first audiences.
The deal includes product sampling at select races, event branding, content collaborations, and activations aimed at enhancing the fan experience across the Formula E race calendar, leveraging MrBeast’s multi-billion-viewer audience and the excitement of Formula E’s motorsport credentials.