Delivering on the promise of Formula E’s open letter published in July to provide “greater opportunity for under-represented groups in our sport”, raw young talents were encouraged to apply no matter their experience level. Entrants were judged purely on presenting potential.
Inundated with a wealth of highly creative entries from budding presenters, pitlane reporters and sports commentators, the judging panel of Maya Jama, Daniel Abt and Amazin LeThi had the difficult task of whittling down the creative submissions to 15 hopefuls.
That competitive final 15 came down to four contenders for the finale, with Tati Baker, Derin Adetosoye, Aiden Vincent and Alexa Rendell chosen to make their way to the official pre-season test in Valencia.
With encouragement and support from a team of mentors made up of renowned presenters Layla Anna-Lee, David Alorka, Josh Denzel and Michael Gunning, the final quartet faced a series of tasks across the paddock over two days in Valencia.
The finalists participated in a variety of activities, from garage tours with NIO 333 Racing and TAG Heuer Porsche, Instagram takeovers for Jaguar Racing and Nissan e.dams, media training with ROKiT Venturi Racing and a quickfire logistics test with DHL.
The challenges concluded with Tati, Derin, Aiden and Alexa judged on their interviewing abilities with Mitch Evans, Oliver Rowland, Alex Lynn and Lucas Di Grassi, alongside delivering a charismatic intro to the Formula E camera.
After long and arduous deliberation, the judges awarded Derin Adetosoye as the winner of the Open Talent Call for Presenters.
The winner of Formula E's Open Talent Call for Presenters, broadcast journalism student Derin had a childhood aspiration to one-day become a presenter. The 21-year-old has already made headway to this goal after co-hosting a web-series for BBC Bitesize and presenting films for the British Council. After winning the contest, Derin will now add the ABB FIA Formula E World Championship to her credits.